With the country going into isolation mode right now, it’s important to make sure that your business maintains a visible presence to your prospective and current customers while continuing to provide value. This can be difficult for a lot of companies, especially if you’re one that relies on face to face interactions.
So, what can you do to stay present with your audience while being limited to remote interactions? Here are 3 ideas to consider:
Host Free Webinars
Video meetings have been a staple of today’s business environment for a few years now, but have you considered using these tools to create content for your brand? Zoom and Google Hangouts Meet allow up to 100 attendees during a live event.
Offer your audience a live Q&A session where you can discuss your area of expertise and answer questions immediately. Record the meeting and you can create short clips for your social media channels. This is an easy way to present yourself as a thought leader and sell your services.
Create short-form content that keeps you top of mind
Don’t overthink your content production. You can use your existing business tools such as Zoom to create valuable content for your brand. You don’t even need video to create compelling content to share. Using tools such as Headliner, you can turn audio into visually compelling content for your audience.
Live Chat & Texting
You should make it as easy as possible for customers to interact with you, especially during this time. If you haven’t already done so, install a live chat service on your website to allow for quicker communication. Services like Podium help turn your web chat into a texting platform to simplify conversations with customers.
If you need help starting a new project to keep your brand present, we’re here to assist! Remember, consumers are still buying, just not in the way we’re used to, so, move conversations online and learn how to thrive in the digital space.