Incite Strategic Partners is a start-up group purchasing company for the Senior Health Care and Senior Living space. Their team offers unparalleled Senior living and GPO expertise with intimate knowledge about the Senior Healthcare and Senior Living segments. They help to find savings opportunities and provide the support needed to create a program tailored to the Member’s needs.

The start-up approached us in need of a brand identity and a website to launch in 2020.

Here’s What We Did:


We kicked off the project with a discovery meeting where we discussed what the client’s vision and the “feel” that they wanted their brand to have. They presented a sample deck with a few ideas and colors they liked.

From there we created five different concepts and narrowed them down based on their input. After requested revisions, we settled on a color and a logo that the client was happy with.

Website Design

After establishing the brand we went into building the website. The client had already shared a few sample websites that they liked, along with a few goals and purposes they wanted to achieve with their site.

We developed a homepage design and wrote all the content for their site. We presented the proposed site map and let their team talk through each one of their services. They gave us background information about their programs and how they wanted to present themselves. We grasped their input and created content that was populated into the website design.




The Team



“Working with Hook & Blade on creating our brand and website was a truly collaborative process.  They took the time to listen and learn before making any recommendations.  The content they created for Incite is meaningful, relevant, and scalable.  We look forward to working with Hook and Blade on future marketing and communications initiatives.”

– Michael Dragone, Incite Strategic Partners