Are you worried about your business getting left behind by the competition? Does it seem like there’s never enough time to get to your marketing and sales plan because you’re too busy running the business?
It might be time to consider hiring an outsourced marketing team.
Your first thought might be, “Sounds expensive.” And while it’s true that such a move does come with a cost, the payoff can be even greater. The biggest question is – do you believe enough in your business to make that investment?
So, when does it makes sense to bring on an outsourced marketing team? Here are five common scenarios we see:
Traditional lead sources are drying up or returns are plateauing.
Have things slowed down because of your strategy, seasonality or other factors? Do you know what to do to fix a decrease in leads and sales?
An outsourced marketing team can analyze your situation to give you the full picture of what’s happening with your marketing. From there, they can develop a plan of action on a short term and long term approach to your strategy that will deliver better lead generation.
A big event or product launch is coming up.
A new product or service offering launch has the potential to catapult a company more than you can even imagine. This type of event is an important marketing opportunity that needs a comprehensive strategic approach.
Enter your outsourced CMO. You can count on this person to build a plan that will cover each tactical detail necessary to leave a lasting impression on your target audience. In addition to building your plan, you can count on our team to put the pieces together to make your launch happen.
You’re growing, but you lack time to get into the in-house hiring process.
Hiring is hard and it takes a lot of time. When you’re running a business, it’s difficult to set aside the time necessary to hire a senior-level strategist plus a full marketing team. This is the best time to bring an outsourced marketing team into play. We know marketing strategy and can spin up quickly on your industry to build a plan that will drive results for you.
You know you need marketing analytics but don’t know where to start.
A detailed understanding of your marketing performance data is crucial for understanding if your strategy is working. You could spend your time learning Google Analytics and other marketing data platforms OR you could hand things over to an outsourced marketing professional.
An outsourced CMO can also do more than just tell you if numbers are up or down. The data doesn’t matter if you don’t know what to do with it. A senior-level strategist can put these figures into context for you and develop a plan to optimize your strategy and make an impact on future data.
You want to take your business to the next level.
A serious business needs a serious marketing strategy. Approaching marketing as a “if I have time for it” perspective can hurt your business in the long run. Bringing on an experienced marketing team will give you a long-term plan for your organization focused on brand awareness, customer acquisition and lifetime value.
The right outsourced marketing team will be able to connect your brand to new marketing channels markets that will help your business advance and build your presence as an industry thought leader.