HEFFNER LANDSCAPING:
GROWING LOCAL THROUGH DIGITAL STRATEGY

“As a small business who must get a solid ROI on each marketing dollar, it was important for us to be able to track where our leads were coming from both demographically and geographically. Hook & Blade were different than the other marketers in that they didn’t just seek to meet our needs or implement what we thought would be good strategy, they sought to truly understand our business, how we’re different than our competitors and how to tell our story.”

Forth Heffner, General Manager

Our focus for Heffner Landscaping was growing their presence in their market while driving quality leads from their target audience. Working with the team at Heffner, we developed a digital marketing strategy that helped them reach potential customers that fit their target demographic. In addition to the lead generation strategy, we focused on enhancing their branding presence across all possible channels to help separate them from their competitors.

Results:

-200% year over year increase in monthly leads
-150% increase in website traffic
-175% increase in traffic from Facebook and other social media channels
-Top rankings within their market for keywords such as “residential landscaping”
-Established Heffner Landscaping as a thought leader through a content marketing strategy

Video Content Marketing

We provided Heffner with a strategic approach to content marketing through video by developing a brand piece to help tell their story and share their value proposition. In addition, we created ten thought leadership videos built around some of their customers’ most frequently asked questions. This content is being syndicated through social media, e-mail marketing and paid social advertising.

Consistent Branding on Social Media

In our management of Heffner’s social media and paid channels, we developed a consistent, professional look on their social media to set them apart from their competitors in their local market. The social media content plan was driven around the concept of presenting Heffner’s team as the true professional option in their area.