LOCAL LEAD GENERATION
Webb Insurance is a local insurance agency offering personal and commercial insurance services with a focus on homeowners insurance. Started in 2004, the company has a strong record of customer success in the Tampa Bay region. Webb Insurance needed a marketing partner to provide a long-term strategy focused on raising brand awareness and driving leads to fuel the company’s sales and growth efforts.
Google Adwords is a key source of lead generation for Webb Insurance. Our primary focus at the beginning of the engagement was optimizing and enhancing the structure of the account to increase total conversions, improve the conversion rate and bring down the cost per lead.
Within the first six months, our account improvements generated the following year over year results without an increase in budget:
Web Design & Development
Webb Insurance also needed a new website that offered clear choices for current and potential customers and most importantly, a mobile-friendly design to enhance lead generation efforts. Hook & Blade’s team developed a modern WordPress website that achieved those goals. In addition, we created custom landing pages for paid campaigns that have played a major part in improving conversion rates.