What is a learning style?
It speaks to the fact that there are over seven billion people on earth who experience life in their own unique way. Because of this, each one of us learn and retain information differently. Our learning styles extend far beyond a classroom, and to us marketers, it is a key player in how different audiences consume the content that we present to them. When it comes to content marketing, one size does not fit all. For this reason, you must learn about each different learning style.
What are the four types of learning styles?
Visual learners account for a majority of the population who understand best with illustrations and visual content. The best marketing techniques for this type of learners would be videos, photos, memes, and infographics.
Think about the people in school who never had to take notes to get an A on an exam – those are auditory learners. They learn best when the information is conveyed through sound. Therefore, anything from podcasts to webinars and lectures would be successful tools to engage with the auditory learner.
This type of learner absorbs material by personal experiences – they like to understand concepts by doing things on their own. Kinesthetic learners enjoy videos, demonstrations, and performances. The best way for marketers to reach them is through interactive tools such as polls, competitions and more.
These learners understand best with words and textual information. Students and teachers are usually placed in this category. They appreciate reports, essays, and manuals. Accordingly, effective marketing tools to target them include case studies, blogposts and testimonials.
Understanding and implementing the different learning styles and the strategies that suite each will boost your content across channels and make it easier for your audience to understand, consume, and remember it. Determine what type of learning style your target consumers have and start developing a specific model from there.
What if your audience has more than one? No worries, most of the time they aren’t limited to a specific style so you’ll need to generate content for each. When you compare the four, you can see that it’s easy to overlap and interchange to meet and target the needs of each style. Start implementing these learning styles in your audience marketing strategy and you’ll observe how much further your brand will go.