When you hire an agency for your marketing strategy, you’re putting a lot of faith into the strength of a relationship. Here are three key factors to building and maintaining a positive client and agency relationship.

Clear Expectations and Goals

“Setting goals is the first step in turning the invisible into the visible” – Tony Robbins

For any relationship to be successful, clear expectations must be set by both parties. It’s important to take the time to establish clear expectations and goals. Don’t assume that the other side is thinking the same thing as you.

Make sure to revisit these goals and expectations together on a monthly or quarterly basis. This keeps the partnership on a path to success that is defined by both parties and prevents it from moving away from the true mission of the relationship.

Open Lines of Communication

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo 

An open line of communication between each other is important. Clear communication keeps the overall strategy and tactics on track. Open communication makes it easier for both parties to manage challenging situations together.

Honest communication also gives each party the ability to provide constructive criticism and feedback to each other on ideas and suggestions without hurt feelings.


“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

More important than anything, clients and agency professionals need to trust each other. A client needs to trust that their agency has their goals and best interests in mind and an agency needs to trust that the client views them as a partner. Working together with a trusting bond will help develop a successful partnership that will last for years.

At Hook & Blade, relationships matter most to us. Contact us to discuss how we can build a partnership for your marketing strategy.