Fondo Cycling Circuit USA is a six-city event series attracting both recreational and competitive cyclists who compete in one of three distances: 30 miles, 50 miles or 75 miles. FCCUSA was looking for a way to illustrate their unique race offering to their target audience of recreational cyclists looking for a professional, organized race event.

Our production team traveled to Davidson, NC for the series’ inaugural event to capture race footage to create a two-minute overview video to be used as evergreen content promoting the race.

The purpose of the video content was to:

  • Showcase the new race series
  • Increase interest and awareness
  • Drive registrations for future races

When developing our shot list and laying out the structure of the video, we considered the following:

  • Put more focus on the recreational experience instead of the “winning” experience
  • The target audience for this race series is likely to include more recreational-level cyclists so we didn’t want to portray the event as ultra competitive
  • Showcasing the quality of the FCCUSA experience is more important than showing the winner of the race

Check out the finished two-minute version below:

In addition to the two-minute piece, we re-purposed the footage to create a :30 version that can be used as an advertising asset to promote race registrations.

Check out our brand videos page to see more of our recent brand video work. You can also head over to our Sports Branding page to see more of our work in the sports industry.