Not all treasure is silver and gold. At Hook & Blade we believe that successful marketing can convey a company’s messaging to add value to its consumers. At the end of the day, nothing is more important than the excitement achieved from a victorious campaign.

Buried Treasures is an exclusive H&B activity designed to give you more insight into the notion of our team members. Bear in mind to be genuine because honest marketing works.

This month’s treasure map proposed the following questions:

  1. You can only use text, images, or video forever. What would you pick and why?
  2. What was your favorite marketing campaign of all times?

H&B Answer

  1. You can only use text, images, or video forever. What would you pick and why?

Video – Because video gives you the opportunity to say as much as you want, have it be visually engaging, and capture the emotion behind what’s being said. I’ve only laughed or cried reading one or two books, but I cry in every movie. 

     2. What was your favorite marketing campaign of all times?

The “These guys are good” campaign by the PGA Tour. Any brand that can correctly capture the voice of their audience, is doing it right. And any golf fan watching the best athletes in that sport, has muttered that tagline at least once, usually with some sort of expletive first. 

  1. You can only use text, images, or video forever. What would you pick and why?

Picture – They always say a picture is worth a thousand words. I believe a great photograph can communicate the emotion of a moment faster than a paragraph or 1 minute video.

     2. What was your favorite marketing campaign of all times?

It’s hard to pick a single campaign but one that really stands out to me was the BMW Films campaign in the early 2000s. BMW hired several top filmmakers to create short stories in their own style that featured a different BMW car. I think it was a really creative and original content campaign to showcase the cool factor of BMW cars (plus the films were actually really well-done).

  1. You can only use text, images, or video forever. What would you pick and why?

Text – I need words to accurately convey what I want to say.  And while they say a picture is worth a 1000 words…they aren’t my words. I’m really not a good texter, either. My kids make fun of me because I text in full sentences.

     2. What was your favorite marketing campaign of all times?

Got Milk?  is my favorite campaign.  It’s iconic – done by Goodby Silverstein & Partners out of San Francisco.  I actually met the creative director that came up with it at the opening of the Dali Museum.

  1. You can only use text, images, or video forever. What would you pick and why?

Video – I think video brings out the intensity of emotion tied to perception and thinking. Unlike text and images, video targets several human senses, which results in an overall greater impression.

     2. What was your favorite marketing campaign of all times?

The Nike Colin Kaepernick Just Do it campaign. I believe this commercial promotes a strong brand personality for Nike while placing the audience in the spotlight. Any one athlete or competitive person has unquestionably felt motivated by this campaign.