If you own a retail business, you know that the holiday season represents a huge opportunity. In fact, twenty percent of all retail sales annually are attributed to holiday shopping. This is especially so for e-commerce retailers, as online shopping continues to trend ever upward with no signs of stopping anytime soon.
A great way to capitalize on the opportunities the season affords is to incorporate Christmas social media campaigns into your company’s overall marketing guide. The following are some helpful hints on how to maximize your social media campaign for the holidays:

Decorate For The Season 

Decorating a store for the holidays is one way to attract potential customers and make them feel welcome. In the age of e-commerce, your internet and social media presence is the equivalent of your storefront. Embellishing your website and/or Facebook page with holiday images and messages is a great way to boost potential sales during the holidays.


Holiday Contests 

Another way to engage your social media following and boost potential holiday sales is to stage a holiday contest. Hold a competition for the best holiday recipe, or quiz your followers on seasonal topics related to your business. Award the winners with free products or services. Or, why not offer discounts to visitors who participate in a poll or who share a treasured holiday memory on your platform?

Give Something BackGiving back is the right thing to do, and it’s also good business. Your company may very well already be involved, to some degree, with a charitable organization or cause. If so, be sure to highlight your involvement on your social media platforms and encourage others to get involved too. If you aren’t already giving back, find a cause that resonates with your company and its values–one your employees, followers, and customers will appreciate. Then, be sure to showcase your involvement across your social media platform.

Focus on Visuals 

When you “decorate” your social media platforms and website for the holidays, be sure to emphasize the visuals. Holiday wishes and messages of good cheer are beautiful, but they don’t draw the eye the way a sharp, appealing image or a moving gif can. You may also want to create landing pages for any holiday promotions you run; if you do, be sure to make them seasonal and visually appealing.


Host a Virtual Holiday Event

Facebook Live presents us with an excellent opportunity to engage our social media followers during the holiday season. Schedule a holiday event during which you’ll announce special promotions or discounts. You could conduct a live holiday clinic and demonstrate how to make the most of a specific product or service. Or perhaps schedule an interview with an expert in your field or have an employee interview you.


Schedule Content Updates

The holidays are a busy time. Shopping, family obligations, and (hopefully) increased sales place demands on our already hectic schedules. Christmas social media campaigns can engage your followers and encourage potential sales, but only if you give them the attention they deserve. Scheduling regular content updates to your website and social media platforms will remind you to stay the course and make your online holiday presence the priority it should be.

Create Wish Lists 

Another way to engage your followers during the holiday season is to post wish lists. Everyone is looking for gift ideas this time of year. Publish wish lists for moms, dads, children, and any demographic relevant to your business. Make sure to highlight some of your products and services on any wish lists you decide to post.

We all want to make the most of the retail opportunities the holiday season affords. By incorporating the above suggestions into your company’s marketing guide, you’ll engage your social media followers and encourage them to visit your platform not just once but multiple times this holiday season.