With the introduction of business pages for Pinterest last year, brands are – and should be – taking advantage of this mecca for inspiration and creativity. With over 150 million users with not only more intent to buy (or take action) but also more buying power than any other social media platform, investing in Pinning is well worth it.
Did You Know? 35% on Pinterest users have household incomes of over $100k, making them people who have the expendable income to turn their intentions into action. In general, Pinterest users have a 9% higher income than people who are not on Pinterest.
Pinterest also is one of the few places in the world where you don’t have to push a purchase on to people who aren’t interested in being sold to. That’s right, these users want to follow brands in order to find things that they want to plan, buy and do. So, how can your brand catch the eye of these eager consumers? Below are five ways your brand can use Pinterest effectively.
Pinning appealing images with helpful captions and actionable buttons is a great start, but a pretty Pin isn’t a complete Pin. Just like the quality content you’ve invested in on your website, your awesome Pinterest content should be optimized. Here are 10 ways to optimize everything you Pin:
- Name your images with keywords separated by hyphens.
- Include alt text on every image.
- Optimize your business page’s about section.
- Use keywords and Pinterest’s relevant search terms in your board titles.
- Include links to your website.
- Always optimize Pin descriptions and captions.
- Target long tail keywords throughout your Pinterest content and page.
- Include words found in Pinterest’s categories and relevant search terms throughout your content.
- Use your customer’s language and relevant hashtags in Pin captions.
- Incorporate Rich Pins, which allow for additional information to be shown, whenever possible.
Balance Your Boards
On Pinterest you are able to create as many boards as you want, so make sure that each board covers only one theme. (This will make optimization easier and laser-focused, too.) Your boards, and content, shouldn’t be all branded, but also shouldn’t be devoid of your brand. To create balanced content that Pinners want to consume, create some boards (about 30%) that relate directly to your brand and include your business name in the titles and create others for Pinning “casual” content. Your casual boards should curate content that is closely-related your business as well as topics that your audience already shows an interest in.
Assert Your Authority
Pinterest is a great platform to use to build your brand’s authority. By Pinning educational information and helpful tips on a product or industry without bias (aka non-branded), Pinners will see your content as trustworthy and consider your brand a subject matter expert. Not all of your expert content should come from your brand, though. Carefully vet out other experts and re-Pin their content to your board or start a group board that includes other influencers. Third party validation will help affirm your brand’s authority with users.
Influence Others’ Inspiration
When posting on Pinterest, remember that it is a place users come for inspiration. To keep that idea front and center when Pinning, always be sure to include why what you Pinned is useful or how to use the product or service. To truly help your audience get to the next step, use Rich Pins to show Pinners exactly how to turn their inspiration into reality. The best way you can use Pinterest is to show users where your brand fits into their life
Did You Know? 67% of Pinners reference Pinterest when shopping in-store, according to Ahalogy.
Tell Your Story
Pinterest is ideal for telling your brand’s story in a visual and interactive way. The photos, video and written content you’ve already created can be shared in easily consumable Pins and then be continuously circulated through shares, likes and comments. Pinterest is also a place where you can keep telling your story by communicating what matters to your brand, showing its corporate social responsibility, illustrating its culture, and being an ambassador for issues that affect your industry or customers. Need help with brand storytelling? Contact our crew for a consultation.