If you’re looking for a way to dip your organization’s toe into the waters of web video, a great place to start is creating a series of FAQ (frequently asked question) videos. What do we mean by an FAQ video? This type of video usually has one or two subjects and several shots of b-roll. The video topics are commonly asked questions by customers or general questions about the organization’s field or industry.
Here are four reasons why you should invest in creating FAQ videos:
Easy to Do
To get started with an FAQ video project, you need to come up with the topics. Think about the common questions you get from customers or clients. What particular products or services of yours usually require more information? If your company has a sales team, talk to them and find out what type questions they receive.
FAQ videos also offer your brand the opportunity to be a thought leader through content marketing. This video content can help you be recognized as an expert in your field and industry.
Shooting for these videos can be completed quickly and often require one or two cameras and a friendly face to interview. Sprinkle in some interesting b-roll shots to break up the video, add a bit of background music and some on-screen graphics and your production is complete.
Ever been on a website and struggled to find the answers to the questions about a company’s products or services? Help out your prospective customers by providing not only thorough answers to their questions, but a visual answer that could help them understand even clearer. For example, if you’re a hotel or resort, you could create an FAQ video that explains to future guests how the check-in process works.
Showcase Knowledge & Personality
FAQ videos give you the opportunity to showcase your knowledge to a wide-ranging audience. For example, if you’re a lawyer, these videos allow your prospective clients to see some of your personality and demeanor as well as how knowledgeable you are about a variety of topics. The more information you can provide your audience with, the more trust they will have in you. When the time comes for them to make use of your services, your name and expertise will come up first for them.
Let’s not forget that YouTube is the second largest search engine on the Web and that video results for search queries often show at the top of Google’s search results. Crafting the right questions and optimizing your videos for search can help drive relevant organic traffic for your brand. For example, if you’re a general physician, you could create a video with the headline, “What should I expect from my wellness check-up?” Potential patients who are considering a wellness check-up would search for this question and could come across your video to answer their question.
We’ve recently completed an FAQ project for our partner, Comprehensive Dental Care. We collaborated with them to develop a list of ten commonly asked questions about dentistry, then completed the shoot for all ten videos in a single day. You can see several examples of the videos here.
If you’re interested in getting started with creating FAQ videos for your business or organization and need some help, contact us today.